NFP Digital Fundraising
Baby steps.
Big impact.
A free framework for NFP digital fundraising teams. The smallest possible test that produces something real — from minute one.
A question. A test. A card. Repeat.
Nimble replaces assumption-based planning with the smallest possible experiment. You write the hypothesis before you run anything. You document what you find. The cards compound — each one making the next campaign smarter.
It's built for NFP realities: mission alignment, stakeholder politics, legacy CRMs, small teams. You don't transform the organisation first. You find the crack and make it a little wider.
"What is the simplest thing we can do to learn something about our supporters?"
The cards compound
Each card makes the next decision smarter.
The culture shift
Not one card, then the next. Across a whole programme, every team is testing something. The learnings accumulate.
A different room.
The toolkit
One sheet. Test on the left, learning on the right. Fill in the test before you run it. Fill in the learning when you're done. Free to use — print it or duplicate the Notion template.
Need extra help?
The method works on its own. But sometimes you need someone who can read the room — who knows which card to play first, which assumption to name out loud, and where the politics actually live. That's what 30 years across technology, fundraising, and communications gets you.
Get in touch →Three ways to start
Nimble Kickoff
Half a day. Your team leaves with a live hypothesis and a real test ready to run within two weeks. The easiest yes.
Get in touch →Coaching
Working alongside you on the thing that's actually stuck. A session, a series, or ongoing support while your team runs their first cards.
Get in touch →Speaking
Keynotes and workshops for NFP events and leadership forums. Direct, sector-fluent, no jargon.
Get in touch →The thinking
All posts →Why NFPs keep waiting for the right moment
45% of NFPs have no IT plan. The CRM migration is always next year. Here's why the sector is structurally wired for deferral — and what breaks the pattern.
The question that changes everything
What is the simplest thing we can do to learn something about our supporters? After 15 years in NFP digital, here's what that question unlocks.
Ready to start small?
Get in touch. We'll figure out together what makes sense for your team.
Get in touch →