NFP Digital Fundraising
Baby steps.
Big impact.
Not a transformation program. Not a strategy workshop. The smallest possible test that produces something real.
A 150-word email would outperform a 300-word email for active donors — because shorter means clearer, and clarity converts.
2× clickthrough. $37k in a single day. The shortest email was the strongest performer in the campaign.
150 words maximum. Resist the internal pressure to add more. The data is the authority.
Every decision becomes a test. Every test becomes a card.
Nimble replaces assumption-based planning with the smallest possible experiment. You write the hypothesis before you run anything. You document what you find. The cards compound — each one making the next campaign smarter.
It's built for NFP realities: mission alignment, stakeholder politics, legacy CRMs, small teams. You don't transform the organisation first. You find the crack and make it a little wider.
"What is the simplest thing we can do to learn something about our supporters?"
The canvas doesn't know your board. I do.
Nimble is a method. But a method doesn't know that your IT manager and fundraising director have never been in the same room. It doesn't know which assumption everyone's been too polite to challenge. It doesn't know where the politics live.
30 years in the gap between technology, fundraising, and communications. MSF. Two major environmental NFPs. I speak all three languages. I can read a room and find the crack.
Three ways to start
Nimble Kickoff
Half a day. Your team leaves with a live hypothesis and a real test ready to run within two weeks. The easiest yes.
Book a Kickoff →Strategic Consulting
Redesign how your digital fundraising decisions get made. Programme diagnosis, framework implementation, first campaign.
Start a conversation →Speaking
Keynotes and workshops for NFP events and leadership forums. Direct, sector-fluent, no jargon.
Book a talk →