NFP Digital Fundraising
Baby steps.
Big impact.
A free framework for NFP digital fundraising teams. The smallest possible test that produces something real — from minute one.
A question. A test. A card. Repeat.
Nimble replaces assumption-based planning with the smallest possible experiment. You write the hypothesis before you run anything. You document what you find. The cards compound — each one making the next campaign smarter.
It's built for NFP realities: mission alignment, stakeholder politics, legacy CRMs, small teams. You don't transform the organisation first. You find the crack and make it a little wider.
"What is the simplest thing we can do to learn something about our supporters?"
There's a cost the dashboard doesn't show — the spend, the conflict, the values quietly bent to get there. You can't argue with the data. But you can argue with what it cost. So every card asks one more question before it's filed: would we do this again?
The cards compound
Each card makes the next decision smarter.
The culture shift
Not one card, then the next. Across a whole programme, every team is testing something. The learnings accumulate.
A different room.
The diagnostic
This part's optional. It shows up later — in a check-in or a practitioners workshop, once there's a stack of cards worth reading. Not something you need on day one, or to run your first card.
Investment is scored 0–10, same as Motion — 0 is a total wipeout, 5 is breakeven, 10 is pure upside. It's the only variable that can flip the whole equation negative.
Same test quality. Opposite direction.
Same Motion score both times. Investment — not effort, not results — is what decides which side of zero you land on.
The toolkit
One sheet. Test on the left, learning on the right. Fill in the test before you run it. Fill in the learning when you're done. Free to use — print it or duplicate the Notion template.
Need extra help?
The method works on its own. But sometimes you need someone who can read the room — who knows which card to play first, which assumption to name out loud, and where the politics actually live. That's what 30 years across technology, fundraising, and communications gets you.
Get in touch →Three ways to start
Nimble Kickoff
Half a day. Your team leaves with a live hypothesis and a real test ready to run within two weeks. The easiest yes.
Get in touch →Coaching
Working alongside you on the thing that's actually stuck. A session, a series, or ongoing support while your team runs their first cards.
Get in touch →Speaking
Keynotes and workshops for NFP events and leadership forums. Direct, sector-fluent, no jargon.
Get in touch →The thinking
All posts →The vendor you didn't need
A room spent the meeting scoping a vendor for a problem that was solved before the meeting ended. What that gap actually costs NFPs.
Why NFPs keep waiting for the right moment
45% of NFPs have no IT plan. The CRM migration is always next year. Here's why the sector is structurally wired for deferral — and what breaks the pattern.
Ready to start small?
Get in touch. We'll figure out together what makes sense for your team.
Get in touch →