Blog

The thinking

On NFP digital fundraising, innovation frameworks, AI adoption, and what it actually takes to make something change.

30 May 2026

Why NFPs keep waiting for the right moment

45% of NFPs have no IT plan. The CRM migration is always next year. Here's why the sector is structurally wired for deferral — and what breaks the pattern.

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15 May 2026

The question that changes everything

What is the simplest thing we can do to learn something about our supporters? After 15 years in NFP digital, here's what that question unlocks.

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